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Author Names : Lelisa Mamo Abdisa 1 Masters of Science in Development Economics, Department Head of Economics, Faculty of Business and social Science, Rift Valley University, Nekemte Campus, P.O. Box 648, Nekemte, Ethiopia.

Author Names : Benjamin Nzomo Mwikya1 Master in Business Administration, Strategic Management School of Business and Economics, Mount Kenya University Ali H. Khamah, Ph.D*2 Holds a Doctor of Philosophy in Business Administration, Marketing Senior Lecturer Lukenya University, School of Business and Economics, Department of Management

Author Names : Debasish Rout Assistant Professor, Amity Global Business School, [email protected] Dr Somabhusana Janakiballav Mishra Assistant Professor, Amity Global Business School,[email protected] Mr Anukul Agarwal Director of JLPL, [email protected]

Author Names : Rashmi Negi Research Scholar, Dev Sanskriti Viswavidyalaya, Haridwar

Author Names : Mr.Mervin Felix Caleb, Assistant Professor, Department of Management Studies, AFMI MIT College of Engineering, Mysore, Karnataka Email : [email protected]